It’s not supposed to be easy being green, but our experience working with Mark Duebner Design put that theory to rest. We contacted Mark when our client, Springs Window Fashions, was preparing to launch an official “green” initiative highlighting its eco-friendly processes and products. The company sought to position itself as the industry leader in environmentally-responsible manufacturing and needed visual materials to help tell its story in a compelling way.
Even though our PR firm has a graphic designer on staff, we knew from previous experience that Mark had the insight and passion that this project required. Right out of the gate, he came up with the perfect campaign theme — Green by Nature
— effectively capturing the essence of Springs’ long-standing commitment to saving energy, reducing waste and respecting the environment. From there, he created a Green by Nature
logo that effectively incorporated ideas from the client with his own creative vision and served to brand Springs as the “green” leader of the window coverings category. Eye-catching and easily identifiable, this logo was used on all campaign-related communications as well as on product packaging and point-of-purchase materials so that consumers, designers, media, dealers and fabricators grew to associate it with the company and view it as a mark of environmental responsibility.
The highlight of the campaign was a beautifully designed Green by Nature
company brochure. Featuring stunning images from a series of photo shoots that Mark directed, the piece showcased pictures of and testimonials from actual Springs’ employees (Mark’s idea!) to convey the company’s commitment to being a “green” business. Springs was thrilled with everything Mark produced.
As always, Mark brought so much more to this project than just his outstanding design skills. He is a true creative director with the ability to see the big picture while also minding even the tiniest details — a combination not often found in a designer. He is collaborative, resourceful and strategic and always exceeds our expectations in his creative ideas and execution. Furthermore, he understands the importance of delivering things on time and on budget. Bottom line, Mark is a valued partner who consistently makes us look good in the eyes of our clients.
Executive Vice President
L.C. Williams & Associates